ABG postpones completion of Boardriders acquisition as future licensees named

SES also reported that the group has nevertheless made progress in terms of its future commercial organisationคำพูดจาก สล็อตเว็บตรง. Following the business model of ABG, which retains the rights to its brands but finds licensees for production and distribution, Boardriders is said to have identified some of its brands’ future licensees.According to SES, which received information from Boardriders employees present at the meeting, the group has picked licensees for the US market. O5 Apparel will reportedly handle wholesale distribution for Quiksilver. Roxy will reportedly source footwear from Aldo, swimwear from Levy Group, and performance apparel from 2253. Centric Brands will instead be the children’s products licensee for all the group’s brands.

ABG also seems to have decided to place a large part of the business in the hands of a company they are well acquainted with, Liberated Brands, which already handles Volcom, a board sport brand that ABG bought from Kering in 2019. SES said that the agreement hasn’t yet been formalised, but that Liberated Brands will operate Billabong and RVCA, as well as taking care of DTC sales for both brands and also Quiksilver and Roxy.Contacted by FashionNetwork.com, ABG has not yet confirmed the news, nor specified the kind of structure it is looking for in other regions where the group is operating. The developments are followed closely in Australia, where various Boardriders brands are based, and in Saint-Jean-de-Luz, in the south-west of France, home to Boardriders’s European headquarters. 
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